Customer experience is quickly becoming the new battleground for insurance companies. The pandemic has changed the way customers interact with insurers; companies that don’t digitise their delivery, service, and communication channels will fall behind in this increasingly technology-centric world.
In today’s world, customer retention and loyalty are at the heart of the insurance industry transformation – and both are largely driven by how the customer interacts with their insurers, specifically when it comes to the claims experience.
So how can more insurance businesses elevate their customers’ experience and care to the next level whilst achieving operational efficiency? How can a frictionless, end-to-end customer experience be delivered, and what impact could this have for insurers in an increasingly competitive, digital-first industry?
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