A DIGITAL "MINI SUMMIT" SERIES

Fintech Marketing Summit

LEADING THROUGH COVID-19: FS MARKETING IN UNCERTAIN TIMES

ON DEMAND

“Leading Through Covid-19: Financial Services Marketing In Uncertain Times”

SPEAKERS

Sarah_Aird_Currencycloud

SARAH AIRD-MASH

Head of EMEA Marketing, Currencycloud

Marc_Waxman_GoCardless

MARC WAXMAN

Growth Marketing Director, GoCardless

Chloe_Fenton_AllicaBank

CHLOE FENTON

Head of Marketing, Allica Bank

Teddy Butz Plaid

TEDDY BUTZ

Europe Marketing Lead, Plaid

WHAT WAS COVERED?

1. How have marketing strategies changed through the pandemic?

2. How to develop new marketing strategies for a post pandemic world?

3. How to adapt marketing programs and messaging to a changing consumer context?

4. How to engage with new customers, create new journeys and buying behaviours?

5. How do you compete for digital talent as companies shift to remote working?

6. Has marketing importance increased as brands turn to digital experience as a lever for growth?

7. How do meaningful social interactions online develop into positive currency for a financial institution?

8. How to adapt your advertising plans and budget?

9. What FS products are going to sell well after the pandemic – and which ones less so?

10. How will marketing change after this pandemic?

11. How can we be better prepared for future emergencies?