MoneyNext Summit
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Presents
Boost Your Customer Engagement and Financial Wellbeing Through Science
Speaker
Elin Helander
Chief Science Officer,
Dreams
What Was Covered:
What are the links between behavioural science and customer experience?
What is it about financial services that particularly lends itself to an approach using behaviour science?
What’s the difference between financial health and financial wellbeing?
Is financial wellbeing currently being prioritised by financial services institutions?
Why should they prioritise it?
Is behavioural science the solution that will get people to save enough money?
Is it right for banks to focus on increased engagement?
In Partnership with: