MoneyNext Summit

Boost Your Customer Engagement and Financial Wellbeing Through Science


Elin Helander
Chief Science Officer,

What Was Covered:
  • What are the links between behavioural science and customer experience?
  • What is it about financial services that particularly lends itself to an approach using behaviour science?
  • What’s the difference between financial health and financial wellbeing?
  • Is financial wellbeing currently being prioritised by financial services institutions?
  • Why should they prioritise it?
  • Is behavioural science the solution that will get people to save enough money?
  • Is it right for banks to focus on increased engagement?

In Partnership with:

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